A mural that was updated every week with clues from the next episode. To launch the third season of The Boys, we invited artist Apolo Torres to create a mural with more than 40 easter eggs about the series, before each new episode, a new piece of art was added to the mural, soon new detail that was being Ilustrated.
Client: Amazon Prime Video.
Agency: Wieden + Kennedy São Paulo.
Role: Art director.
Recognitions:
Clio awards entertainment 2022:
🥈 Silver - Television / Series
The One Show 2023:
🎖 Merit - Out of Home: Brand Installations
→ Shortlisted - Social Media: Stunts & Activations
Brazilian Creative Club:
🥉 Bronze - Outdoor
📔 Yearbook - Branded Content
→ Shortlisted - Digital
Earned media:
Rollingstone
Estadao
Yahoo
Gizmodo
Omelete
istoe
Globo
Up date or die
Terra
Propmark
InMagazine
TodaTeen
JovenNerd
and others.
Every year, brands invest $1 billion more in men's football than in women's. The excuse? It lacks visibility. So Guaraná Antarctica - the biggest soda brand in Brazil - took a bold step and turned our product - which is seen everyday by millions of people - into an advertising placement for every brand that was willing to invest in women's football. 35 million cans reached the marketing with the logo of global brands like Burger King, Lay's, Puma and Avon. We made our soda cans the hottest media spot in town and collected over $2,5 millions for women. A fair play, where everyone wins: other brands and female players.
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Recognitions:
Cannes Lions 2021:
🥈 Silver - Creative Strategy: Collaboration
🥉 Bronze - Media: Food & Drink
🥉 Bronze - Brand Experience
→ Shortlist - Entertainment for Sport
→ Shortlist - Use of Ambient
→ Shortlist - Media Insight
→ Shortlist - Social responsibility
The One Show 2021:
🥈 Silver - Public Relations: Brand Partnerships
🥉 Bronze - Direct Marketing: Non-traditional
D&AD 2022:
→ Shortlist / Impact / Collaboration
→ Shortlist / Direct / Products & Services
→ Shortlist / Media / Collaboration
→ Shortlist / PR / B2B
Clio awards 2021:
→ Shortlist - Partnerships & Collaborations
Brazilian Creative Club:
🥉 Bronze - Digital
📔 Yearbook - Promotional action
📔 Yearbook - PR
Effie Awards:
🥇 Gold - Marketing Solutions
World Changing Ideas Awards 2021:
🎖 Advertising Finalists and Honorable Mentions
Melhores campanhas do ano:
🏆 Second place B9 Grand Prix 2020
20 best campaigns for creatives in 2020:
🥉Third place in Meio e Mensagem
Innovation of the day:
🎖Trend Watching
Earned media:
Exame 1
Exame 2
UOL
Canvas8
Hypeness
Embalagem
B9
Propmark
Istoe
We created hundred of chess puzzle that
released in-game rewards in Clash games.
Client: Clash of Clans
Agency: DAVID New York.
Role: Art director.
Recognitions:
The One Show 2024:
🥈 Silver: Gaming / Mobile Gaming
🎖 +2 Merits
Cannes Lions 2024:
→ Shortlisted - Partnerships
FIFA, the most famous soccer video game arrived that year with the best news for Colombia. It included the Colombian league. To communicate it, we took the match with more fans and during the transmission, its live images were replaced with the graphics of FIFA 14, recreated by the best gamers of the country. That way every Colombian found out that FIFA 14 now included the Colombian soccer league.
Client: Microsoft
Agency: Y&R Colombia
Role: Creative
Recognitions:
Cannes lions:
🥇 Gold - Direct
🥉 Bronze - Branded Content
→ Shortlist - Media
D&AD:
✏️ Wood Pencil
New York Festivals:
🥈 Silver - Branded Entertainment
🥉 Bronze - Direct & Collateral
London International Awards LIA:
🥈 Silver - Innovative use of TV, Cinema, Online Film
El Ojo de Iberoamérica:
🥇 Gold - Sports
🥇 Gold - Cine/TV
🥉 Bronze - Cine/TV
→ Shortlist - Promo
→ Shortlist - Innovation
Festival El Dorado:
🏆 Grand Prix - Media
🏆 Grand Prix - Titanium
🥇 Gold - Direct
🥇 Gold - PR
🥇 Gold - Media
🥇 Gold - Promo
The Webby Awards:
🎖 Voice in Sports
We created Run For Your Balls (#CorrePorTusBolas), a social media running movement that encourages young men to fight this disease by running and posting their tracks with a penis shape and the hashtag #CorrePorTusBolas.
Client: Colombian Urology Society
Agency: Ogilvy Colombia
Role: Creative/ art director.
Recognitions:
Cannes Lions 2017:
🥉 Bronze - Media
→ Shortlist - Mobile
WPPED Cream:
🏅 Highly Commended - Health & Wellness
Effie Global Awards:
🥇 Gold - Low Budget
🥈 Silver - Positive Change
Effie Latam 2018:
🥈 Silver - Corporate Reputation
In 2012, in Japan, Corinthians became World Club Champion and a lot of fans invaded Yokohama to support the team. to launch its newest third shirt, in celebration of this achievement, we decided to relive the best memories of this journey in the most Japanese way possible: through a Manga.
Client: Nike.
Agency: Wieden + Kennedy São Paulo.
Role: Art director / Creative
Recognitions:
Clube de Criação:
🥈 Silver - Art Direction
🥉 Bronze - Design
🥉 Bronze - illustration
📔 Yearbook - Text Craft
→ Shortlist - Promo
Earned media:
CNN
Yahoo
Estadao
UOL
Globo
TntSports
Goal
Mantos
MKTesportivo
SoccerBible
Extra Time
Secret Shirt
ESPN
B/R Football
VERSUS
Actu Foot
B24
and others.
2012 was the Golden Year of Corinthians. Liberta, Mundial and the biggest of trophies: Corinthians being Corinthians. Plenty of inspiration for the launch of the new Timão shirt. From this story was born the campaign "Segue Arrepiando", by W+K for Nike. With a film that combines archive footage – such as Paulinho’s unforgettable hug on top of the Pacaembu fence – with scenes captured from former players, current players and fans, which show that feeling, emotion and Corinthians are moving forward.
Client: Nike.
Agency: Wieden + Kennedy São Paulo.
Role: Creative / Art director.
Earned media:
The Sun
Yahoo
Globo
UOL
Fubolete
Mktesportivo
and others.
Guaraná Antarctica, the BRAZILIEST brand ever just completed 100 years and we wanted to do something different to celebrate this moment. You've probably seen other brands inviting famous people to be a creative director for them (yeah, Pharrell, I'm talking to you), so we decided to do the same. But 200 millions times better: we invited every brazilian to be Guaraná's creative director. They get to decide what the brand should do in it's most important year ever and even received dividend actions based on how the brand was performing. This way, we created a year long experience for people and I worked a lot less because, well, there were so many creative directors doing it.
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Producer: BlackMadre
Recognitions:
Professionals of the year 2021:
🎖 Best Filme 30” Brasil.
Brazilian Creative Club:
📔 Yearbook - Use of data
📔 Yearbook - Branded content
Earned media:
B9
Exame
Geekpublicitario
update or die
Yahoo
Dia
Propagandas
Clube
Diario Rio
Nosso
ProMark
JornalDoBrasil
VoxNews
Gazeta
Back in the 90s a jingle ad made a giant success: Pipoca e Guaraná (translated to Popcorn and Guaraná) was in everyone's mouth, with adults and children knowing every part of the lyrics. So, in the middle of 2020 social isolation, we decided to bring back the success to remember everyone that the best combination to stay at home it's Pipoca e Guaraná..
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Recognitions:
Clube de Criação:
🥈 Silver - Art Direction
Earned media:
Uol
Glamour
Jornal de Brasilia
Press
Diario do Rio
Clube de criacao
Update or die
Adnews
Geekpublicitario
Propmark
Meio e mensagem
AMARO entered the fashion game in search of inspirations for its next looks and launched the capsule collection AMARO Cross Collection. All pieces were inspired by looks created by gamers within the video game. We take the latest trends from the virtual world to your wardrobe.
Client: Amaro
Agency: Soko São Paulo
Role: Art director.
Recognitions:
Clube de Criação:
🥈 Silver - Digital / Games
🥉 Bronze - Promotional action / direct marketing
Earned media:
Contagious
Trend watching
Reason Why
Uol
Exame
Muse by clio
Fashion United
Spring Wise
Jornal do Brasil
Top View
Ad of da month
Brand News
B9
