We took a bold step and turned our product into an advertising placement.
We called for other companies to join us in support of the girls, making 35 million cans of Guaraná Antarctica available for brands that, in exchange for that visibility, invested money in Women's Soccer. As media placement, a logo in our cans means impacting double the size of the city of Sao Paulo or featuring in the #1 YouTube channel in Brazil. A fair play, where everyone wins: other brands and female players.
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Recognitions:
20 best campaigns for creatives in 2020
Third place
Innovation of the day
Trend Watching
AMARO entered the fashion game in search of inspirations for its next looks and launched the capsule collection AMARO Cross Collection. All pieces were inspired by looks created by gamers within the video game. We take the latest trends from the virtual world to your wardrobe.
Client: Amaro
Agency: Soko São Paulo
Role: Art director.
Recognitions:
Clube de Criação.
Silver - Digital / Games
Bronze - Ação promocional ou de marketing direto
Earned media:
Contagious
Trend watching
Reason Why
Uol
Exame
Muse by clio
Fashion United
Spring Wise
Jornal do Brasil
Top View
Ad of da month
Brand News
Run For Your Balls (#CorrePorTusBolas), is a social media movement that encourages young men to fight testicular cancer by running and publishing their penis-shaped footprints and the hashtag #CorrePorTusBolas.
Client: Sociedad Colombiana Urologia
Agency: Ogilvy Colombia
Role: Creative/ art director.
Recognitions:
Cannes Lions.
Bronze - Media
Effie Awards.
Gold - Low Budget
Silver Award - Positive Change
Effie Latam.
Silver Award - Corporate Reputation
FIFA, the most famous soccer video game arrived that year with the best news for Colombia. It included the Colombian league. To communicate it, we took the match with more fans and during the transmission, its live images were replaced with the graphics of FIFA 14, recreated by the best gamers of the country. That way every Colombian found out that FIFA 14 now included the Colombian soccer league.
Client: Microsoft
Agency: Y&R Colombia
Role: Creative
Recognitions:
Cannes lions.
Gold - Direct
D&AD.
In Book
New York Festivals.
Silver - Branded Entertainment
Bronze - Direct & Collateral
Festival El Dorado.
Grand Prix - Media
Titanium - Integrated
El Ojo de Iberoamérica.
Gold - Sports
Gold - Cine/TV
Bronze - Cine/TV
Guarana has the essence of embracing Brazilian’s and we could not fail to place the country at the center of the Christmas conversation. The idea of the campaign is to invite the consumer to set aside the international concept and celebrate the date in a more Brazilian way.
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Earned media:
Uol
Update or die
DeFato
Prime Time
Pop Line
Minha Cultura
Poltrona
MakinkOf
Famosidades
Geekpublicitario
AcontecendoAqui
To na midia
uai
Propmark
Brasil123
Lyrics:
Letras.com
CifraClub
Genius
Back in the 90s a jingle ad made a giant success: Pipoca e Guaraná (translated to Popcorn and Guaraná) was in everyone's mouth, with adults and children knowing every part of the lyrics. So, in the middle of 2020 social isolation, we decided to bring back the success to remember everyone that the best combination to stay at home it's Pipoca e Guaraná..
Client: Guaraná Antarctica
Agency: Soko São Paulo
Role: Creative/ art director.
Recognitions:
Clube de Criação.
Silver - Art Direction
Earned media:
Uol
Glamour
Jornal de Brasilia
Press
Diario do Rio
Clube de criacao
Update or die
Adnews
Geekpublicitario
Propmark
Meio e mensagem
The power that the internet has is unlimited. People love to watch and share fun content on the Internet. So why not convert a digital GIF into a true human-pet relationship, so it will not only make you happy on your cell phone but also in real life?
Client: Entel
Agency: Tribeca Media Perú
Role: Art director.
Recognitions:
Effie Peru.
Silver - Non-profit
Effie Latam.
Bronze - Positive Impact
Webby Awards.
Silver - Branded Content
IAB Perú.
Gold - Social media
"Losing time" is one of the activities in which millennials spend more time. What for some is a waste of time, for them, those are experiences: To learn a new language such as Esperanto or to spend hours watching videos of people falling down on the Internet. With the Entel application, you will save you so much time that you will not know what to do with it.
Client : Entel
Agency: Tribeca Media Perú
Role: Creative director.
We designed an integral and dynamic identity. The approach behind the cooking school is simple: the versatility that generates an attractive experience, with a flexible logo changing system and graphic elements, which leaves a lot of space for all kind of applications, compatible with joy, the interest in nutrition and food.
Client: Nestle
Role: Designer.
Featured on book:
> Flexible Visual Identity.
> Domestika Talento Joven Colombia 2020.
The Entel Lover campaign emerged on social networks organically. The users created a trending topic on twitter with the hashtag #CantameTioEntel while tagging ENTEL.
The agency identified it as a media strategy and released a video including a catchy jingle regarding the hashtag and with the community manager´s response to users.
Client: Entel
Agency: Tribeca Media Perú
Role: Creative director.
Original Tweet
Recognitions:
Effie Awards.
Premio Ideas.
Lab Mixx.
Latin rights are a tribute to Latin inventors who created world revolutionary ideas that have been forgotten by the world. Let's be amazed by our origins.
Personal project.
Role: Creative / Art director.
