How do you join gaming culture when players see ads as interruptions? Jeep noticed stuck players lost viewership, so instead of ads we created an in-game rescue service: helping stranded players recover and save their streams.

Client: Jeep
Agency: Publicis Middle East Dubai
Role: Associate Creative Director

Recognitions:

Clio Awards 2026:
🥉Bronze - Games

The Drum Award:
🥇Gold - Automotive
🥇Gold - Gaming

A mural that was updated every week with clues from the next episode. To launch the third season of The Boys, we invited artist Apolo Torres to create a mural with more than 40 easter eggs about the series, before each new episode, a new piece of art was added to the mural, soon new detail that was being Ilustrated.

Client: Amazon Prime Video
Agency: Wieden + Kennedy São Paulo
Role:‍ Senior Art Director

Recognitions:

Clio awards entertainment 2022:
🥈 Silver - Television / Series

The One Show 2023:
🎖 Merit - Out of Home: Brand Installations
→Shortlisted - Social Media: Stunts & Activations

Brazilian Creative Club:
🥉 Bronze - Outdoor
📔 Yearbook - Branded Content
→ Shortlisted - Digital

Earned media:
Rollingstone
Estadao
Yahoo
Gizmodo
Omelete
istoe
Globo
Up date or die
Terra
Propmark
InMagazine
TodaTeen
JovenNerd

and others.

Every year, brands invest $1 billion more in men's football than in women's. The excuse? It lacks visibility. So Guaraná Antarctica - the biggest soda brand in Brazil - took a bold step and turned our product - which is seen everyday by millions of people - into an advertising placement for every brand that was willing to invest in women's football. 35 million cans reached the marketing with the logo of global brands like Burger King, Lay's, Puma and Avon. We made our soda cans the hottest media spot in town and collected over $2,5 millions for women. A fair play, where everyone wins: other brands and female players.

Client: Guaraná Antarctica
Agency: Droga5 São Paulo
Role: Creative / Senior Art director.

Recognitions:

Cannes Lions 2021:
🥈 Silver - Creative Strategy: Collaboration
🥉Bronze - Media: Food & Drink
🥉 Bronze - Brand Experience
→Shortlist - Entertainment for Sport
→Shortlist - Use of Ambient
→Shortlist - Media Insight
→Shortlist - Social responsibility

The One Show 2021:
🥈 Silver - Public Relations: Brand Partnerships
🥉Bronze - Direct Marketing: Non-traditional

D&AD 2022:
→ Shortlist / Impact / Collaboration
→Shortlist / Direct / Products & Services
→Shortlist / Media / Collaboration
→ Shortlist / PR / B2B

Clio awards 2021:
→Shortlist - Partnerships & Collaborations

Brazilian Creative Club:
🥉Bronze - Digital
📔 Yearbook - Promotional action
📔 Yearbook - PR

Effie Awards:
🥇Gold - Marketing Solutions

World Changing Ideas Awards 2021:
🎖Advertising Finalists and Honorable Mentions

Melhores campanhas do ano:
🏆Second place B9 Grand Prix 2020

20 best campaigns for creatives in 2020:
🥉Third place in Meio e Mensagem

Innovation of the day:
🎖Trend Watching

Earned media:
Exame 1
Exame 2
UOL
Canvas8
Hypeness
Embalagem
B9
Propmark
Istoe

We created hundred of chess puzzle that
released in-game rewards in Clash games.

Client: Clash of Clans
Agency: DAVID New York.
Role: Senior Art Director

Recognitions:

The One Show 2024:
🥈 Silver: Gaming / Mobile Gaming
🎖 +2 Merits

Cannes Lions 2024:
→ Shortlisted - Partnerships

FIFA, the most famous soccer video game arrived that year with the best news for Colombia. It included the Colombian league. To communicate it, we took the match with more fans and during the transmission, its live images were replaced with the graphics of FIFA 14, recreated by the best gamers of the country. That way every Colombian found out that FIFA 14 now included the Colombian soccer league.

Client: Microsoft
Agency: Y&R Bogotá
Role: Creative‍ ‍

Recognitions:

Cannes lions:
🥇 Gold - Direct
🥉Bronze - Branded Content
→‍ ‍Shortlist - Media

D&AD:
✏️ Wood Pencil

New York Festivals:
🥈 Silver - Branded Entertainment
🥉Bronze - Direct & Collateral

London International Awards LIA:
🥈 Silver - Innovative use of TV, Cinema, Online Film

El Ojo de Iberoamérica:
🥇 Gold - Sports
🥇 Gold - Cine/TV
🥉Bronze - Cine/TV
→‍ ‍Shortlist - Promo
→‍ ‍Shortlist - Innovation

Festival El Dorado:
🏆 Grand Prix - Media
🏆 Grand Prix - Titanium
🥇Gold - Direct
🥇Gold - PR
🥇Gold - Media
🥇 Gold - Promo

The Webby Awards:
🎖 Voice in Sports

We created Run For Your Balls (#CorrePorTusBolas), a social media running movement that encourages young men to fight this disease by running and posting their tracks with a penis shape and the hashtag #CorrePorTusBolas.

Client: Colombian Urology Society
Agency: Ogilvy Bogotá
Role: Creative / Art director

Recognitions:

Cannes Lions 2017:
🥉Bronze - Media
→Shortlist - Mobile

WPPED Cream:
🏅 Highly Commended - Health & Wellness

Effie Global Awards:
🥇 Gold - Low Budget
🥈 Silver - Positive Change

Effie Latam 2018:
🥈 Silver - Corporate Reputation

In 2012, in Japan, Corinthians became World Club Champion and a lot of fans invaded Yokohama to support the team. to launch its newest third shirt, in celebration of this achievement, we decided to relive the best memories of this journey in the most Japanese way possible: through a Manga.

Client: Nike
Agency: Wieden + Kennedy São Paulo
Role: Creative / Art director.

Recognitions:

Clube de Criação:
🥈 Silver - Art Direction
🥉 Bronze - Design
🥉 Bronze - illustration
📔 Yearbook - Text Craft
→ Shortlist - Promo

Earned media:
CNN
Yahoo
Estadao
UOL
Globo
TntSports
Goal
Mantos
MKTesportivo
SoccerBible
Extra Time
Secret Shirt
ESPN
B/R Football
VERSUS
Actu Foot
B24

and others.

2012 was the Golden Year of Corinthians. Liberta, Mundial and the biggest of trophies: Corinthians being Corinthians. Plenty of inspiration for the launch of the new Timão shirt. From this story was born the campaign "Segue Arrepiando", by W+K for Nike. With a film that combines archive footage – such as Paulinho’s unforgettable hug on top of the Pacaembu fence – with scenes captured from former players, current players and fans, which show that feeling, emotion and Corinthians are moving forward.

Client: Nike.
Agency: Wieden + Kennedy São Paulo.
Role: Creative / Art director.

Earned media:
The Sun
Yahoo
Globo
UOL
Fubolete
Mktesportivo

and others.

Guaraná Antarctica, the BRAZILIEST brand ever just completed 100 years and we wanted to do something different to celebrate this moment. You've probably seen other brands inviting famous people to be a creative director for them (yeah, Pharrell, I'm talking to you), so we decided to do the same. But 200 millions times better: we invited every brazilian to be Guaraná's creative director. They get to decide what the brand should do in it's most important year ever and even received dividend actions based on how the brand was performing. This way, we created a year long experience for people and I worked a lot less because, well, there were so many creative directors doing it.

Client: Guaraná Antarctica
Agency: Droga5 São Paulo
Role: Creative / Senior Art director
Producer: BlackMadre

Recognitions:

Professionals of the year 2021:
🎖 BestFilme 30” Brasil.

Brazilian Creative Club:
📔Yearbook - Use of data
📔Yearbook - Branded content

Earned media:
B9
Exame
Geekpublicitario
update or die
Yahoo
Dia
Propagandas
Clube
Diario Rio
Nosso
ProMark
JornalDoBrasil
VoxNews
Gazeta

In the UAE, fathers average under an hour a day with their children. Father’s Day often repeats forgettable, last-minute gifts. LEGO changed that by turning gifts into building experiences, swapping objects for shared time, thirty-second unwraps became hours of bonding, in-store or at home.

Client: Lego Middle East
Agency: Publicis Dubai
Role: Associate Creative Director / Art director

Back in the 90s a jingle ad made a giant success: Pipoca e Guaraná (translated to Popcorn and Guaraná) was in everyone's mouth, with adults and children knowing every part of the lyrics. So, in the middle of 2020 social isolation, we decided to bring back the success to remember everyone that the best combination to stay at home it's Pipoca e Guaraná..

Client: Guaraná Antarctica
Agency: Droga5 São Paulo
Role: Creative / Senior Art director.

Recognitions:

Clube de Criação:
🥈 Silver - Art Direction

Earned media:
Uol
Glamour
Jornal de Brasilia
Press
Diario do Rio
Clube de criacao
Update or die
Adnews
Geekpublicitario
Propmark
Meio e mensagem