FIFA, the most famous soccer video game arrived that year with the best news for Colombia. It included the Colombian league. To communicate it, we took the match with more fans and during the transmission, its live images were replaced with the graphics of FIFA 14, recreated by the best gamers of the country. That way every Colombian found out that FIFA 14 now included the Colombian soccer league.

Client: Microsoft
Agency: Y&R Colombia
Role: Creative

Recognitions:

Cannes lions:
🥇 Gold - Direct
🥉 Bronze - Branded Content
→ Shortlist - Media

D&AD:
✏️ Wood Pencil

New York Festivals:
🥈 Silver - Branded Entertainment
🥉 Bronze - Direct & Collateral

London International Awards LIA:
🥈 Silver - Innovative use of TV, Cinema, Online Film

El Ojo de Iberoamérica:
🥇 Gold - Sports
🥇 Gold - Cine/TV
🥉 Bronze - Cine/TV
→ Shortlist - Promo
→ Shortlist - Innovation

Festival El Dorado:
🏆 Grand Prix - Media
🏆 Grand Prix - Titanium
🥇 Gold - Direct
🥇 Gold - PR
🥇 Gold - Media
🥇 Gold - Promo

The Webby Awards:
🎖 Voice in Sports