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Juan Portilla

ACD Art Director

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LG Silent

The client needed a series of commercials to communicate, in a different and innovative way, the main benefit of its silent washing machine: that it doesn't sound. To show the main benefit of the LG silent washing machine, we got it into a world in which, just as this washing machine, nothing sounds: the silent films. We made it the star of these films, ​​and of course, it was never heard.

Client
: LG

Agency: Y&R Colombia
Role:
Creative

Recognitions: Ojo Iberoamérica

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