The client needed a series of commercials to communicate, in a different and innovative way, the main benefit of its silent washing machine: that it doesn't sound. To show the main benefit of the LG silent washing machine, we got it into a world in which, just as this washing machine, nothing sounds: the silent films. We made it the star of these films, ​​and of course, it was never heard.

Client: LG
Agency: Y&R Colombia
Role: Creative
Recognitions: Ojo Iberoamérica